In 2023, a recent study showed that 90% of people looking to sell and buy a home started their search on Google. 

In 2023, a recent study showed that 90% of people looking to sell and buy a home started their search on Google. 

Google is the world’s best search engine and has over 90% of the market share due to its fast search algorithm, large search index, and ability to provide relevant search results instantaneously.

Google has earned a reputation as a trusted source of information and reliable content. By appearing at the top of Google’s Search results, you can leverage the platform’s credibility to establish trust with your audience and increase your brand’s reputation. 

Your business will be visible and appear to the most relevant sourced audience who may be looking for exactly what you have to offer. 

These are the following key essential steps in order to leverage the power of Google Search to use it as part of your lead generation strategy:

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SEO and website design will leverage your visibility on Google and help you be found by countless millions of regular users, many of whom may be looking for exactly what you have to offer.

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• SEO Best Practices: Optimize your websites’ content for search engines performance by incorporating relevant keywords, meta tags, and high-quality, authoritative images to fill your site with content to help improve your websites rank capabilities. Your content should be focused on providing value to your audience and addressing their needs and queries effectively. (think FAQs, etc!)

• Create Compelling Content: Develop content that engages and informs your audience and aligns with their interests and beliefs. This can include blogs, articles, videos, and infographics. By having valuable content on your site, you can start attracting organic traffic and establish yourself as a trusted resource in your niche.
• Run Google Ads: Paid ads help you to quickly leverage your reach and visibility to get your business in front of your specified target audience in order for you to supplement your organic search efforts through Google. You can create targeted campaigns that reach specific demographics, interests, and search intent, and use keyword targeting, ad extensions, and remarketing to maximize your visibility and receive immediate conversions.
• Utilize Google Business Profile: If you have a physical location or serve a local audience, you can optimize your presence on Google Business Profile to enhance your local visibility. Ensure that your business information is accurate and up-to-date, make sure to get customer reviews, and you can use Google Posts and Q&A to engage with your audience within Google maps and the search engine!
• Analyze and Iterate: You can use tools such as Google Analytics and Google Search Console to regularly monitor and analyze your organic and paid ad performance. Track key metrics such as your total website traffic, click-through rates, cost per leads, and keyword rankings, and use this data to refine your strategies, identify opportunities for improvement, and implement changes to improve your profile on Google search engine.

The importance of marketing your real estate business online in today’s day and age yields you the opportunity to double your business effortlessly through a streamlined proven avenue.

Meeting your business goals will always come down to one thing, “Your output determines your input.”

Using Google can help simplify your marketing and automate your prospecting so that you can leverage your efforts predictably.

We use an ROI lead calculator that saves us time and tracks our lead reporting projections and calculates our return on investment using Paid Ads.

You can download a copy of the free ROI lead calculator here>>>