From Clicks to Closures: The Ultimate Real Estate PPC Strategy for 2024 – Generating 2X Qualified Leads and 3X Motivated Clients

June 20, 2024 . 10 min read

If I didn’t try something different, I’m not sure where we would be today. Social media advertising took a downturn years ago. The quality of leads from Facebook ads decreased to a 1% conversion rate. For every 100 leads, you were lucky to get 1 qualified person interested. It became saturated and wasn’t providing a return on investment.

Back in 2022, I knew I had to find a better vehicle to help us get better quality leads so I decided to start a new business! I hired a mentor who helped us build a fully remote cleaning business online. 

The business relied heavily on our ability to get serious customers who were interested in what we had to offer for this idea to work!

The only thing was that we didn’t have a sphere of influence, we had no book of business and we weren’t even living in the same state as the business that we were operating in! (At the time we lived in Hawaii)

This forced us to have to rely entirely on Google’s platform to build our reputation and get new business clients to make ends meet.

Once we got our business successfully established with Google it was only 5-7 days later that we received our first call from Google. We were surprised that it was an actual client interested in using our services!

We knew how to answer the phone, build rapport with the customer, and dispatch a cleaner that would ensure the job would get done!

We stayed with this model and stayed consistent. 

After just 60 days we had already scaled the business to making over $10,000 a month and it was just getting started!

As time went on, we noticed how customers began to call us more often and were happy with the service the cleaners dispatched were providing! In turn, referrals and repeat business started to generate organically!

Our rank on Google started to gain traction in nearby cities and this is where the birth of the 6-figure fully remote business model was created. No prior sales, no staff, and no previous capital.

We believed in the possibilities and used Google as our vehicle to success. This is where the Google Guaranteed Program was officially born.

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